Website for Good Award

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Congratulations to our 2018 winner - Crisis Assistance Ministry!

Crisis Assistance Ministry is Mecklenburg County's leading agency providing the working poor with emergency rent and utility assistance, clothing, household goods, and furniture. 

An independent non-profit agency, Crisis Assistance Ministry focuses on preventing homelessness and preserving dignity for Charlotte-Mecklenburg's working poor--providing assistance with rent, utilities, clothing and furniture. 

Your Website Matters

Websites that are well-designed help nonprofits better engage with volunteers and donors, as well as attract new constituents. Apparo is committed to enhancing the capacity of Charlotte-area nonprofits. Having a user-friendly website can improve performance and provide constituents with a more fulfilling experience.

The Award

Apparo’s Website for Good Award, now in its 3rd year, will provide one grant applicant with a custom website valued at $20,000. Rabell Creative has been selected to provide a website that is well-designed to help nonprofits better engage with volunteers and donors, as well as attract new constituents.

Design includes: 

  • Consultation to create website content and content map / content audit
  • Customized website design 
  • Up to two (2) design comps with two (2) re-designs
  • Assistance creating up to thirty-five (35) pages
  • Domain administration/ set-up 
  • One "Contact Us" page
  • Photo gallery
  • Blog
  • Installation of Google Analytics
  • SEO consultation 
  • Link to donation processing
  • Link to social media tools
  • Two (2) one-hour training sessions (video or live, depending upon need)

The Website for Good Award will take place in two phases

  • Phase I: Content audit of the awarded nonprofit’s existing website and drafting of new content map (approx. 60-90 days)
  • Phase II: Design and Implementation (approx. 60-90 days)

Organization requirements

  • Your organization must be a 501(c)(3)

Applications will be judged based on:

  • Impact (40%) How critically is the update needed? How much more clarity could be brought to the mission if the website were improved?

  • Congruity (30%) Does the applicant have a vision for the end product? Do they understand how a new website will function for their organization and where improvements will actually improve their services?

  • Feasibility (20%) Are the proposed changes possible under the grant guidelines?

  • Sustainability (10%) Will an updated/redesigned website be sustained by the organization upon project completion?

To find out more, contact This email address is being protected from spambots. You need JavaScript enabled to view it..