Social Media for Beginners

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Disclaimer: The series schedule has been abbreviated. See the new dates below.

Aware of social media platforms, but not sure about the best and most effective ways to act on and engage with them? Curious about the basics of creating a day-by-day social media calendar? Want to know how social media can help you connect with your community and further your mission? 

Join Apparo for a beginner-level social media training and have these questions and more answered. You'll leave with the tools to develop a successful social media strategy for your organization, knowledge about best practices, and resources to track your progress. 

The Social Media for Beginners Training Group meets every Thursday for three weeks beginning October 19th. 


Curriculum (subject to change)

·         Week 1: Refine Your Resources

     o   Overview of social media platforms and which one is best for your mission/goals

     o   Content calendar introduction (weekly activities will help us build this over the 4 weeks)

o  Social media planning tools and devices

§  Training/walkthrough

o   Content Calendar

§  Brainstorming

·         Week 2: Connect with your Community

o   Overview of best practices

o   Social media contests – logistics, brainstorming and examples

o   Content calendar development

·         Week 3: Make your Mission Happen

o   Social media tracking (metrics and analytics)

§  Key performance indicators

§  Engagement rate

o   Finalizing the content calendar 



Instructor: Kailey Miller

When: October 19th / October 26th / November 2nd / 9:30 to 11:00 am

Where: Apparo Office
301 South Brevard St. 
Charlotte, NC 28202

Investment: $75 per person (up to 2 people per organization)

Limited space available. Please fill out this form and send it to This email address is being protected from spambots. You need JavaScript enabled to view it. to register.