Chris Maritato, VP of Business Technology, Sonic Automotive

 Maritato Chris 1Mr. Maritato is responsible for leading the Business Technology organization to effectively deliver a predictable, repeatable and sustainable best in class experience to customers at Sonic Automotive, one of the largest industry-leading automotive retailers in the United States that operates over 100 dealerships and with over 25 different automobile brands.  He currently sits on the business steering committee and offers expertise in identifying and defining business problems, developing solutions through creative reengineering and maximizing profitability through the strategic application of technology.  Over the past 13 years with Sonic, his efforts helped nurture the Sonic workforce in becoming much more productive, as well as enabling them to embrace technology to better serve Sonic customers and to be the best automotive retailer in the nation.  A thought leader who has guided Sonic to build a stronger and palatable foundation, vision, strategy and long-range development of information system solutions that not only capture new technologies, but support rapid changes in operations and business demands. 

Coupled with his management and leadership experience, he held senior level positions responsible for the technology, provided steering and strategy for multiple fortune 500 organizations, as well as led the technology operations and digital transformation in many world markets that included the Americas, the European Community and Asia / Pacific regions.  His role in each organization was to recreate, mature, and expand IT competencies through both internal development and external business acquisition initiatives.  

He was one of 25 to receive the CIO Ones to Watch Award by CIO Magazine and has been named in the Charlotte Business Journal as CIO of the Year in 2017.  Mr. Maritato currently serves on the board for Ballantyne IT Professionals, and advisory board member for HMG Strategy for the Charlotte Summit, CIO Charlotte Leadership Association, and Evanta ,  He also serves as a Judge for the Blue Diamonds Award to help inspire, engage and support students through their educational journey.