Sometimes when people hear about what we do at Apparo, they look confused about why we do it. For example, it's not uncommon for us to hear, "Well, I don't want my donor dollars going to overhead [read: tech]. I want them going to the actual service," among other misconceptions.
But these misconceptions are just that - misunderstandings disguised as truths.
So, without further ado, here are three myths surrounding tech for nonprofits, debunked. With these truths brought to light, it becomes clear why tech for nonprofits is so vital - and why there's no reason we should let our nonprofits go without.
(Myth 1) Nonprofits don’t need tech.
Nonprofits are businesses too! Can you imagine a for-profit business keeping track of data, finances and communications using pen and paper? It wouldn't work. Nonprofits need tech for these same reasons.
(Myth 2) Donor money isn’t going toward helping people if it’s being spent on tech.
Tech builds nonprofits' capacities to serve. When donor money is used to improve IT processes or infrastructure, nonprofits are more capable at serving their end beneficiaries in a manner that is effective and efficient. Not to mention, well-thought-out tech processes also reduce operating costs, increase revenue and mitigate risks for an organization. That sounds like money well spent, to us.
(Myth 3) Improved tech just means shiny new toys.
Organizations don't always need the latest product to be up to speed. Sometimes it's as simple as putting already acquired software to optimal use. Salesforce and Excel, for example, are incredibly effective software programs. However, to get the most out of them, you have to first learn how to make them work for you.
Nonprofits need tech just as much as any for-profit business. If you're interested in contributing to the tech needs of Charlotte-area nonprofits, consider a donation to the cause or putting your IT skills to use through volunteering in the form of IT Coaching or a Community Impact Project.
When nonprofits are operating with optimal tech infrastructure and practices, the community moves forward together.